Free App vs Paid App - What are the Differences & Which Should I Recommend? 

While the free app tool is very capable and is a great way to get your dealers' app into CAPS, there are some key advantages with recommending the upgraded version for $49 per month.

1. Squeeze Leads.  These are abandoned applications which are converted into leads. If properly worked, these leads convert extremely well and can provide a nice bump in contracts.

2. Integrations.  Having trouble getting apps from dealers with competitive lender's solution? When dealers use Autoclick's application, all apps also go into CAPS as well. 

3. Notifications.  SMS Text notifications for applications improves dealer response time. 

4. Better Results. Our data clearly shows that dealers on the paid app generate more completed apps from all sources as compared to those on the free app.

-	Free Application	Paid Credit App
All applications automatically post directly into Credit Acceptance CAPS®	​​🟢​	​🟢
Single-Page secure landing page website with custom subdomain	🟢	​🟢
Link to Application from website, email, computer, QR Codes	​🟢	​🟢
Link or embed application in Autoclick website in third-party websites	​🟢	​🟢
Down payment and Trade information specified in application	🟢	​🟢
Credit App log to view, print, and re-submit applications	​🟢	​🟢
Email Notifications of New Apps	​🟢	​🟢
Mobile device friendly form	​🟢	​🟢
Credit App in Single Page Form with 30 fields in 4 categories	​🟢	​🟢
​Three styles - Tabbed Wizard, Vertical Panel Wizard, Single Page Form		​🟢
​Capture contact info on abandoned applications (aka "squeeze leads")		​🟢
Customize appearance with colors, styles, logos, and headers		​🟢
Control over which fields are shown and which are required		​🟢
​Choose from over 120 form fields in 11 categories		​🟢
Add up to 2 Co-Applicants		​🟢
Unlimited customizable links		​🟢
Send applicants contact information to your CRM		​🟢
Vehicle can be selected from your inventory		​🟢
SMS Text Notifications of New Apps		​🟢
Supports both English and Español		​🟢
​Apps can be posted directly into DealerCenter, CUDL, and Promax		​🟢
Applications post directly into DealerTrack		+ $60 Per Month
Applications post directly into RouteOne		+ $50 Per Month

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